Hitwise Intelligence is reporting that social media sites have overtaken adult sites in the United Kingdom for the first time. Data from December suggests they've acquired about 9.37 per cent of the traffic, compared to about 8.52 per cent for adult sites. The trend lines are clear: social media on the rise, adult sites declining. But Hitwise suggests it's not certain the lead will be maintained.
In the United States social media caught up to adult sites in 2007, but there has been no clear-cut leader ever since. The two have gone back and forth in traffic. Hitwise suggests a similar scenario is possible for the U.K.
Hitwise earlier said that Twitter had grown 10-fold in the year