Ad-supported widgets and social media will boom in the coming year.
Search is slowing, but will still experience strong growth.
Traditional online display advertising will grow, but not at the same clip.
Traditional media will grow at a much smaller rate.
Those are the highlights of a new forecast out today from Interpublic's Magna Global unit. Universal McCann, a unit of Interpublic, also released an outlook on traditional media.
The forecast suggests the "hyper-acceleration" of many online media forms will slow in the year ahead ---- still in healthy numbers (31.1 per cent for emerging media), but not quite at the same clip as this and last year.
Traditional media, much larger but much slower to grow, will experience only a four-per-cent increase in 2009, Universal McCann predicts.
Internet display will grow 12 per cent, but it's a fast-fading growth. Search will grow 24 per cent, but that's down from 26 per cent this year and 29.5 per cent last year.
The social media spend will increase more than 30 per cent in 2009. But that, too, is down from the more than 60-per-cent growth in the last year (albeit on a much, much smaller base).