A seven-point plan to affordable social media, by Roland Legrand of the Belgian Mediafin chain on the PBS MediaShift site, is helpful to newsrooms looking to make more of a mark in it.
The guide is pretty simple, but might be harrowing for traditionalists:
1. Publish raw material.
2. Worry less about the style.
3. Think about events that can go live.
4. Steer clear of Flash.
5. Don't worry about raw video, either.
6. Mobilize community content.
7. Link journalism.