Essentially HuffPost Social News is going to use Facebook Connects to track the Huffington Post stories and assets you read and share. The implications are substantial for those who want greater insight --- and greater opportunities to monetize --- the practices of those consuming online media.
This application permits you to understand what your friends are consuming, too, which in this era of word-of-mouth-high-value ought to also yield useful data to produce business models.
Matlin asks what will happen if other sites develop this relationship with Facebook. What will be the social network's power in that case?