The chairman and CEO of one of the world's largest advertising agencies, WPP, suggests that subscription-based online content is a sound concept.
Sir Martin Sorrell thinks Rupert Murdoch has little choice but to shift into a new micropayment or subscription model online, given the attack on conventional advertising in print and online and the decline in newspaper circulation.
As for the emerging models, he acknowledges there aren't many winners, except Google, making money.
Sir Martin Sorrell thinks Rupert Murdoch has little choice but to shift into a new micropayment or subscription model online, given the attack on conventional advertising in print and online and the decline in newspaper circulation.
As for the emerging models, he acknowledges there aren't many winners, except Google, making money.
