Peter Osnos argues in The Platform that Google, fresh from its $125-million settlement with book publishers on digital rights, should be approached en masse by newspapers and magazines for a chunk of the advertising revenue it is serving next to the content it is carrying freely.
He says the gist of the settlement is: Information is not free. It stands to reason, he adds, that print media seek a similar pact. Already some agencies have revenue arrangements with the search engine giant, but Osnos is arguing for an industry-wide approach.
