AdAge is reporting that big media have been asking Google to rank their results higher --- in essence, to skip the challenging search engine optimization process and jump the queue.
They're unhappy with Google's algorithm and believe those who pay for the content ought to be at the head of the pack --- or get some sort of recognition in the mix of page rankings. In other words, stronger recognition for original over derivative work.
It'll be an interesting point to watch as the debate continues on firewalls, on Google's obligations, and on the economic challenges of media.