Marketing guru Seth Godin, author most recently of Tribes, discusses publishing and free content at the 26th Story site. His take: The business model for publishing needs to shift radically. The Internet and the market don't care if you make a profit, and the consumer will move away if, say, a Kindle book costs the same as an ink-on-paper book. The message: The market will expand if you think creatively about the value chain.
"The huge opportunity is for publishers to get unstuck."
