Sites spend significant resources on tagging and trying to understand the algorithms that yield search results so they rank more highly, have more of what we know as Googlejuice, even have more value as companies. Paid search is still coveted as icing on that cake.
But in a geo-targeted world with vastly more information on the user, what value will there be in building search engine optimization for a site? If you're not relevant, will there be any value at all in SEO?
In his latest post at Buzzmachine, Jeff Jarvis rolls this notion around and raises a point: Our searches yield the same results at the moment. But with more data on our patterns and practices bound to be stored --- the definition of our so-called personal relevance --- might that be the more valuable commodity? If so, when will that happen?