Small Initiatives has a very simple look at how ESPN.com smartly nails search engine results by making its headlines fuller-fledged --- as in full names, not surnames, and full places, not their nicknames.
The reason is clear: Google Alerts and other search queries will yield good results. This technique shouldn't be lost on any newsroom trying to garner traffic online.
It'll be interesting to see what my traffic is with my headline of SEO: Putting Britney Spears and Barack Obama subtly in headlines
