A large part of the challenge for creators is to find and be found. Search-engine optimization (SEO) is one of the strongest tools within grasp, but many don't take the time to understand its principles or potential.
This Slideshare presentation from five contributors to the Knight Digital Media Center at a conference in Berkeley is a good primer on the large-scale issues. While it's true that good content is necessary, so is good tagging and SEO.
One of the most interesting facts: Users don't look past the first three search results. I always assumed users didn't look past the first page of results. And 80 per cent click on one of those first three.
This Slideshare presentation from five contributors to the Knight Digital Media Center at a conference in Berkeley is a good primer on the large-scale issues. While it's true that good content is necessary, so is good tagging and SEO.
One of the most interesting facts: Users don't look past the first three search results. I always assumed users didn't look past the first page of results. And 80 per cent click on one of those first three.
SEO Basics
View more documents from Knight Digital Media Center (Berkeley).
