There once was a notion that the arrival of the computer screen would somehow rob the television screen, that the activity of the consumer was a zero-sum game.
Today's release of the first of the so-called "three-screen" reports from Nielsen indicates not merely that the pie is being divided differently, but that the pie is bigger. The market expands as new forms arrive.
New video platforms aren't eroding television's take. If anything, TV is being watched even more (127 hours-plus a month), followed by Internet (26 hours-plus) and cellular phones (three hours-plus).
More than 282 million Americans watched TV, and more than 162 million watched the Internet. What's clear from the report is that online video remains a field with immense potential; as a nascent form of viewing, it's attracting only about two hours and 19 minutes of viewing monthly. Compare that to time-shifted TV (five hours and 15 minutes) and you can see where the growth will come in the time ahead.
