A new report from Scarborough Research indicates e-reader owners and prospective owners stand to benefit the newspaper business. There are nine million of them in the United States alone and they are avid newspaper consumers.
Some 78 per cent of e-reader households read a paper in the last day or week. Some 41 per cent did so in the last month --- compared to 27 per cent of households overall.
Scarborough says the arrival of e-readers offers excellent opportunities for monetization of content and a loyal audience for it.
Some 78 per cent of e-reader households read a paper in the last day or week. Some 41 per cent did so in the last month --- compared to 27 per cent of households overall.
Scarborough says the arrival of e-readers offers excellent opportunities for monetization of content and a loyal audience for it.
