The venerable media columnist, Roy Greenslade, predicts a pro-am mix rich in content, underwritten properly, in the digital landscape to come. Why? Collaborative journalism will generate new credibility.
Greenslade, in an essay for the Irish TImes, believes the newspaper has a finite shelf life as a dominant force. But he doesn't think good journalism will disappear.
There will be a mixed economy of advertising (fewer categories), subscriptions (more categories) and other funding mechanisms.
"But let me also concede that the idealistic dream of a smaller scale journalism unfettered by commerce could turn into a nightmare. One undoubted advantage of big media is that it has the size to mobilise populations when wrong is done, especially by the state. Newspapers and broadcasters strive to keep governments honest," he writes. More concerning is possible state control of content and what that poses in the face of weaker mainstream, large media.
Greenslade, in an essay for the Irish TImes, believes the newspaper has a finite shelf life as a dominant force. But he doesn't think good journalism will disappear.
There will be a mixed economy of advertising (fewer categories), subscriptions (more categories) and other funding mechanisms.
"But let me also concede that the idealistic dream of a smaller scale journalism unfettered by commerce could turn into a nightmare. One undoubted advantage of big media is that it has the size to mobilise populations when wrong is done, especially by the state. Newspapers and broadcasters strive to keep governments honest," he writes. More concerning is possible state control of content and what that poses in the face of weaker mainstream, large media.
