Roy Greenslade of the Guardian is hardly a shrinking violet on media, but he has harsh words for the newspaper industry. With its focus on business metrics, the true needs are being missed.
"There is a lack of genuine inventiveness about how to forge a new form of journalism, because companies are too focused on dealing with commerce."
He goes on: "Similarly, many national paper websites are chasing ratings rather than innovating - in the long term, building trust and credibility is far more important. The importance of online journalism cannot be stressed too often. It is foolish to call it the future because the future is now."
