In his latest post for the Online Journalism Review, Robert Niles suggests newsrooms reallocate the sudden attention on the iPad and devote some resources to a video-on-demand strategy.
The future of video delivery won't be cable or satellite but the video-on-demand services now largely provided by firms like Netflix in the U.S. or Zip in Canada. Sooner or later those delivery systems will open to wider competition and the network concept, which has lately shifted to a program-by-program concept of viewing, will become even more granular --- just as blogs have emerged from print media.
Niles sees an opening for delivering newscasts or commentator pieces directly --- and he sees a business model in there. It's time to build the pieces to pursue that work, he argues.
The future of video delivery won't be cable or satellite but the video-on-demand services now largely provided by firms like Netflix in the U.S. or Zip in Canada. Sooner or later those delivery systems will open to wider competition and the network concept, which has lately shifted to a program-by-program concept of viewing, will become even more granular --- just as blogs have emerged from print media.
Niles sees an opening for delivering newscasts or commentator pieces directly --- and he sees a business model in there. It's time to build the pieces to pursue that work, he argues.
