In his latest post for Online Journalism Review, Robert Niles offers four tips for optimizing a news site, all of them within reach of a typical operation.
In many ways they're common sense prescriptions, yet Niles is right in asserting that many newsrooms haven't figured out how to structure a newsroom to meet the challenges.
His four points, in brief:
1. Use the newsroom's knowledge base to build rich, focused content of greatest interest.
2. Create a collection of expert voices to improve the content from the community (for some of this, see our Community of Interest group blog).
3. A meritocracy of reader voices. Encourage the community, but discourage the ranters.
4. A legacy media archive. He's right: That's often the last thing sites think about, yet it holds immense power.
In many ways they're common sense prescriptions, yet Niles is right in asserting that many newsrooms haven't figured out how to structure a newsroom to meet the challenges.
His four points, in brief:
1. Use the newsroom's knowledge base to build rich, focused content of greatest interest.
2. Create a collection of expert voices to improve the content from the community (for some of this, see our Community of Interest group blog).
3. A meritocracy of reader voices. Encourage the community, but discourage the ranters.
4. A legacy media archive. He's right: That's often the last thing sites think about, yet it holds immense power.
