In his latest post on Online Journalism Review, Robert Niles argues that journalists and executives shouldn't continue to fritter away their time looking for a new revenue model for their business.
It isn't happening. Neither subscriptions nor advertising nor donations will be enough to sustain the existing production model of journalism.
Instead, he suggests focusing on that production model and revising it to stay within the new boundary created by unlimited competition and minuscule barriers of entry of the Internet.
He suggests the industry stop looking to conventional media for the answers and focus on the nascent efforts online beginning to bear fruit as the inspiration.
It isn't happening. Neither subscriptions nor advertising nor donations will be enough to sustain the existing production model of journalism.
Instead, he suggests focusing on that production model and revising it to stay within the new boundary created by unlimited competition and minuscule barriers of entry of the Internet.
He suggests the industry stop looking to conventional media for the answers and focus on the nascent efforts online beginning to bear fruit as the inspiration.
