Niles decries the existence of the "no, because" manager and suggests there needs to be more "yes, if" managers. Mainly, though, his complaint is with the lack of way-out-of-the-box thinking.
As for principles to reconnect the business, Niles has three:
1. Divest and diversify. He thinks companies should sell some properties to new, more creative owners to shake up the business.
2. Call the pioneers home. Niles believes the industry isn't lacking for talent, but some of it is in repose. He suggests summoning the veterans for the latest mission.
3. Put the audience's needs first.