He advocates using technological understanding to build a social network to drive audience and revenue --- a basic view of almost every news manager these days --- but provides a good guide on how to get there.
Some of his ideas:
1. Get to know major bloggers in the community.
2. Get to know those blogging on your major beats.
3. Keep a list of Twitter users with more than 1,000 followers.
4. Use mathematicians to understand who in your community is most influential.
On those four points, our newsroom scores four for four. We have connections with the bloggers, the specialists, the big Tweeters and with NowPublic.com to create an annual influencers list.