In his latest post for the Online Journalism Review, Robert Niles argues that the shift for many journalists to online entrepreneurialism is undermined by one critical issue: Journalists need to build communities all over again.
The days of assuming audience can't be taken for granted, he notes. Nor can a one-person show act like one person inside a massive organization --- it's incumbent to sell ads, create content and recruit community all at once.
Niles offers some sage advice: "If you're running a one-person shop, you can no more afford to abandon those roles as a newspaper could afford to dismiss everyone on its staff who fulfilled them."
The days of assuming audience can't be taken for granted, he notes. Nor can a one-person show act like one person inside a massive organization --- it's incumbent to sell ads, create content and recruit community all at once.
Niles offers some sage advice: "If you're running a one-person shop, you can no more afford to abandon those roles as a newspaper could afford to dismiss everyone on its staff who fulfilled them."
