Reuters blogger Felix Salmon says this should not be a cause for deep concern. Twitter is the "new newsroom," he writes, where people can raise rumours and have them shot down, "no harm no foul." Just as journalists pass around gossip in a newsroom, he says Twitter can serve as a similar environment.
Salmon believes that the big accounts of organizations ought to be held to higher standards. "But for the rest of us, we’re conversing on Twitter just like we converse in real life," he says.
"People are human, they believe rumours, make mistakes, jump to conclusions. Twitter is just a healthy reminder of that fact," he concludes.
What do you think?