Richard McManus provides an early synopsis in ReadWriteWeb on the climate for newspaper innovation as iPad applications emerge. His conclusion: More work ahead.
What McManus found isn't surprising: Newspapers often want the iPad app to emulate the experience of the newspaper, in no small part because these are early days for the tablet and our understanding of the experience it provides.
With news that News Corp. has set its sights on an iPad national newspaper (reportedly named The Daily Planet), McManus found that to date the newspapers aren't creating anything technically new on the tablet. He found Flipbook and Newsy, two made-for-iPad apps, far more in line with what's likely needed to succeed in the space.
He suggests interactivity and personalization need to be features to provide depth and different experiences.
What McManus found isn't surprising: Newspapers often want the iPad app to emulate the experience of the newspaper, in no small part because these are early days for the tablet and our understanding of the experience it provides.
With news that News Corp. has set its sights on an iPad national newspaper (reportedly named The Daily Planet), McManus found that to date the newspapers aren't creating anything technically new on the tablet. He found Flipbook and Newsy, two made-for-iPad apps, far more in line with what's likely needed to succeed in the space.
He suggests interactivity and personalization need to be features to provide depth and different experiences.
