The Pew Research Center study of U.S. editors and reporters in print and broadcast media found nearly one-quarter in print expecting subscription fees to exceed advertising as a revenue source online within three years.
Nearly half of the editors said their businesses will collapse within 10 years if a significant new revenue stream isn't found. Indeed, 31 per cent gave their businesses less than five years without a new source of funds.
Some 62 per cent said the Internet had loosened standards of journalism and 58 per cent said journalism was headed in the wrong direction. Having said that, nearly three-quarters said they would object to direct government or special-interest funds to help their enterprises.