The Austin Business Journal features a chin-up takeout on the fate of print advertising. The conclusion: There is plenty of life left in it.
For the foreseeable future, print will play an integral role in the planning for advertisers, it concludes. Digital growth is obvious, as is media fragmentation, but print is by no means dead.
While a new business model is needed, consumers are bound to stay loyal to print to a large extent --- and, thus, so will advertisers.
For the foreseeable future, print will play an integral role in the planning for advertisers, it concludes. Digital growth is obvious, as is media fragmentation, but print is by no means dead.
While a new business model is needed, consumers are bound to stay loyal to print to a large extent --- and, thus, so will advertisers.
