Edmonds, working on the upcoming State of the Media annual report, notes that recruitment advertising is down nearly 90 per cent. Automotive and real estate advertising are also down significantly in the decade. While some business will return when the recession's ravages ease, Edmonds notes much of it has dispersed.
He does note one bright spot: Other. By "other," it means obituaries, births, pets and garage sales. The newspaper continues to be a home for those forms of the classified ad.