Good news: The social structure of society --- the one that likes to find out about others --- has reached such a point on the Internet that it has surpassed pornography as the go-to destination. Social networking is it.
A new book, Click by Bill Tancer, evaluated some 10 million users and determined that people just want to connect and share their lives. Tancer, who is general manager of the Hitwise tracking service, says we are creatures of patterns around shopping, holidays and the mundane parts of life. Now that the Internet has sharpened its social capabilities, people are taking advantage of them.