Politico, the adept online news operation based in Washington, has worked through a reverse-syndication deal with Reuters to provide newspapers with its content.
Additionally, Reuters will provide 10 stories and 10 photos daily to the Politico network, launched in September with dozens of newspaper and online clients.
In exchange for the Politico file, newspapers entering into the agreement share revenue for page views of the Politico content online.
Likely there are several deals of this nature in the offing as online news organizations attempt to grow and legacy media look for more affordable alternatives to full-fledged wires. In this case, the link with Reuters is interesting in that it provides an entree to international markets that Politico couldn't have reached on its own.