The Pew Internet and American Life Project is watching many digital trends. Its latest report involves the impact and use of podcasts. Pew found 19 per cent of Americans had downloaded podcasts for later use, up from 12 per cent from August 2006. What it means is that the podcast is not yet a "fixture" in society (only one per cent downloaded "yesterday") but that they're growing.
More men than women and, somewhat surprisingly, more people over 50 tend to download.