Few new details are in the piece. The roll-up device will cost about the same as Amazon's Kindle, it won't be in colour for a year or two after its U.S. release early in 2010 (a key for advertisers and for all imagery), and there is no sense of pricing of the content (Kindle, after all, hasn't ventured outside the U.S. yet).
But the opportunities abound for print media to find a new revenue stream, or for start-ups to have one from their inception, once e-readers arrive and start competing.