The Pew Center's Internet and American Life project continues to cement a number of perceptions about the changing media landscape. Its newest finding indicates Americans are turning rapidly to online classified advertising sites.
Its latest study found 45 per cent used such sites as Craigslist, up from 22 per cent two years earlier. On a typical day, nine per cent turned to such sites, up from four per cent two years earlier.
And the cohort most strongly using the sites are the coveted 25-44 age group.
The findings are further difficult news for U.S. newspapers, which have lost revenue to the online sites.
