At a Newhouse School conference this week on emerging media business models, the director of the Pew Research Center's Internet and American Life Project outlined the decade of change in consumption patterns and some implications for the business of media.
The portable, personal, participatory model of journalism means that social networks now take on a different role, argued Lee Rainie of the project. They become sentries, filters and distributors.
Consumers now are in charge of the news and want to participate in its generation, Rainie said.
There are plenty of paradoxes: More news, access, voices and engagement, but less time, knowledge application, diversity of brands and revenue.
And a lot of news is a commodity, something consumers avowedly will not buy, so media have to determine how to add value in the process to in turn determine what they might be able to sell.
The presentation is attached below.
The portable, personal, participatory model of journalism means that social networks now take on a different role, argued Lee Rainie of the project. They become sentries, filters and distributors.
Consumers now are in charge of the news and want to participate in its generation, Rainie said.
There are plenty of paradoxes: More news, access, voices and engagement, but less time, knowledge application, diversity of brands and revenue.
And a lot of news is a commodity, something consumers avowedly will not buy, so media have to determine how to add value in the process to in turn determine what they might be able to sell.
The presentation is attached below.
How Media Consumption Has Changed Since 2000
View more presentations from Pew Research Center’s Internet & American Life Project.
