In a post on the PBS MediaShift site, newspaper consultant Neil Heyside argues for the need of more free citizen-generated content to help newspapers deal with editorial economic challenges.
Heyside, part of the CRG Partners firm, suggests a pronounced shift to free or near-free content in certain areas (and not in certain areas) to deal with costs and preserve quality. "It's high time for a content sourcing change in this industry," he concludes.
To do that, Heyside creates a couple of business models that include about 10 per cent citizen-generated content to demonstrate significant editorial savings. He suggests it's wrong to believe that free or near-free content from experts diminishes the quality of the publication.
Heyside, part of the CRG Partners firm, suggests a pronounced shift to free or near-free content in certain areas (and not in certain areas) to deal with costs and preserve quality. "It's high time for a content sourcing change in this industry," he concludes.
To do that, Heyside creates a couple of business models that include about 10 per cent citizen-generated content to demonstrate significant editorial savings. He suggests it's wrong to believe that free or near-free content from experts diminishes the quality of the publication.
