Coming to grips with data is not easy in a craft that largely deals with anecdotal storytelling forms and frameworks, but Bradshaw believes data will be the new heart of journalism.
"The more networked and iterative form of journalism that we’ve already seen emerge online is likely to become even more conventional as publishers move from a model that sees the story as the unit of production, to a model that starts with data," Bradshaw writes.
It will be necessary to emphasize designers, programmers and researchers in this new environment. "The mass market was a hack," he suggests.