A new study suggests very light support for the notion of pay-per-view of articles online. The upper limit for the minority of micropayment supporters in the United Kingdom: 10p per piece.
The Continental Research study found nearly two-thirds of the 500 people surveyed ruled out paying for content. Of those who would, three-quarters said 10p was their upper limit.
There was some elasticity in the support: at 20p per article, there was still seven-per-cent support. And the Continental research actually indicates higher support than in other similar studies.
The Continental Research study found nearly two-thirds of the 500 people surveyed ruled out paying for content. Of those who would, three-quarters said 10p was their upper limit.
There was some elasticity in the support: at 20p per article, there was still seven-per-cent support. And the Continental research actually indicates higher support than in other similar studies.
