Rather than attempt to charge for a widely available commodity, organizations ought to be examining the pockets of scarcity and determining where the opportunities are. Those opportunities may not exist in charging for information but for related services.
He cites Techcrunch's Tech50 or Pitchfork's music conference as examples of how organizations build community, trust and a business as a result.
"This is, I think, the real business model for news companies in the future - build a community around news and stories and maybe make a little in advertising, but the real money will come from leveraging the position in the community to offer services no-one else can," he writes.