One of the challenges for many Web publishers is creating an environment for advertising to succeed. Advertising networks have been thought to be most effective because they generate campaigns that can be focused and targeted.
But a new study for the Online Publishers Association suggests ad networks have little bearing on enhancing brand, purchasing intentions or message association.
It suggests that original Web publishing might be just as effective as an ad network.
But a new study for the Online Publishers Association suggests ad networks have little bearing on enhancing brand, purchasing intentions or message association.
It suggests that original Web publishing might be just as effective as an ad network.
