Techcrunch crunches some numbers today and concludes that online video is hardly the revenue stream once thought --- more like a trickle than a full-flowing river of gold. Audience is large and getting larger, supply is vast and getting more so, but the advertising accompanying the surge isn't really accompanying the surge. Analog dollars into digital pennies, as one network executive calls it. Sounds like a familiar refrain. Print experiences the same ratio of about 10:1 in revenue for conventional and new media distribution of the same content.