Jason Preston's strong Eat Sleep Publish blog packages recent research on online video and suggests there is a significant advertising potential tailored to engaged viewers of lengthier digital footage.
It cites recent Forrester Research data identifying an engaged, young audience that readily watches long-form video online and couples it with other research noting this is a desireable, attainable audience for advertisers. It is, after all, receptive to ads.
The message: Build community through more video, which in turn will foster greater loyalty to brands.
