It should not be surprising that older people feel less trusting of Internet content and advertising. But a new Burst Media report of some 13,000 adults in the U.S. indicates that older people feel content is largely tilted to younger people. In essence, they're yearning for age-relevant content.
Young people, on the other hand, feel the content is directed to them. They're happier.
The report shows people are surfing more widely than they did a year ago and have tried a lot of new sites as they troll the Web. Local news is the first choice among those aged 35-54. But there's an underlying dissatisfaction among older users, which Burst surmises is an opportunity waiting to be seized.