The online marketing slump continues in the United States. Online advertising declined five per cent in the most recent quarter to about $5.4 billion.
It was the first back-to-back quarterly declines in online advertising since the dot-com bust early this decade. There was a first-half decline of five per cent overall. Google benefited nonetheless because half of the ads were search-related and Google controls two-thirds of that market.
There is relative optimism about the advertising outlook, though.
It was the first back-to-back quarterly declines in online advertising since the dot-com bust early this decade. There was a first-half decline of five per cent overall. Google benefited nonetheless because half of the ads were search-related and Google controls two-thirds of that market.
There is relative optimism about the advertising outlook, though.
