Silicon Valley Insider, part of the Business Insider site, often features some snazzy data in its Chart of the Day feature. It has in recent days suggested that online advertising's trajectory should cross paths with the newspaper decline within three years in the United States.
True, but not particularly relevant. The data for online includes every site imaginable, including those that would stray well from what a newspaper would, could or ought to associate.
The more relevant data would be news-to-news advertising or publication-to-publication advertising. But medium-to-medium doesn't illuminate. While it's interesting to see the growth in online advertising, only a portion of it is an apples-to-apple comparison worth noting for the newspaper business.
