In the category of No Surprises, Business Week has concluded the financial sector meltdown will contribute to a slowdown in online advertising by said companies. In tough times, there are going to be fewer firms taking risks in the digital space. Instead there will be more conservative plays alongside Google AdSense or Yahoo.
Naturally, news like this sends a further set of shivers into the media business, which is counting on the online world to propel growth in the years to come.
