A new U.K. study concludes there are glimmers of hope for news organizations that want to introduce micropayment plans and paywalls for their digital content.
But it's not an easy route, the Oliver & Ohlbaum report notes. Micropayments for articles might work if bundled with online subscription offers or with existing print subscriptions.
The report results from more than 2,600 interviews and it's one of the most comprehensive yet in assessing the viability of the economics of paywalls. It largely rules out the notion of full online subscriptions, saying the take-up would not be substantial.
But it's not an easy route, the Oliver & Ohlbaum report notes. Micropayments for articles might work if bundled with online subscription offers or with existing print subscriptions.
The report results from more than 2,600 interviews and it's one of the most comprehensive yet in assessing the viability of the economics of paywalls. It largely rules out the notion of full online subscriptions, saying the take-up would not be substantial.
