If the headline is confusing, put yourself in the mind of the audience.
In recent days there have been some passionate arguments put forward that suggest a) old media need a new advertising model, b) newspapers are just fine, thank you, and c) new media aren't finding a business model that will attract more investment.
Jack Myers has spent three decades examining media business models, and in his latest posting he's suggesting the Industrial Age model of advertising in media needs to become a Relationship Age model. It's a provocative piece that suggests old media are about to become the railway unless they break the price-negotiation model of advertising.
Then again, Al Neuharth, the founder of USA Today, says newspapers aren't dying at all. Good returns of investment, healthy profits, stability and that sort of thing.
As the Financial Times notes, the Web 2.0 social media firms are having their difficulties in finding a business model, and that is creating a damp climate for investment.