At the risk of overworking the canine cliche, two new studies point to a transformational period in media. They indicate that print media are far from dying and that a new advertising model online isn't emerging the way people anticipated.
Roland Berger Consultants has created one of the most assertive studies on the strength of the print media in some time. He outlines nine theses on success in the next number of years: high-quality, investigative, niche, premium, even marketing, and so on.
The Publishing 2.0 site is one of the strongest around the media (r)evolution, as it terms it, but Scott Karp has diagnosed in his latest posting a real issue for advertising valuation in the digital sphere. Namely, advertising isn't adding value online, so advertisers are only paying a fraction of what they did for conventional media. He doesn't have a real prescription --- if he did, he would rule the world at this point --- but his analysis of the conditions is sound.