The New York Times today chronicles the rise of online video and notes that even many text-oriented news sites are putting video up front to capitalize on the boom in video-related advertising.
The Times says firms expect growth of between 35 and 45 per cent in each of the next five years. Video ads are commanding higher rates, too.
News executives quoted in the story say that, with each watershed event, video becomes a more significant element for their sites. It is now expected by the user. And the ability to share video is a feature that separates online from television.
The Times says firms expect growth of between 35 and 45 per cent in each of the next five years. Video ads are commanding higher rates, too.
News executives quoted in the story say that, with each watershed event, video becomes a more significant element for their sites. It is now expected by the user. And the ability to share video is a feature that separates online from television.
