The digital printing technology permits subscribers to select from an array of sources --- including, eventually, their own social networks and blogrolls --- to generate a personalized publication.
The printing technology produces about 2,000 versions an hour of a 36-page colour newspaper. The cost is 1.8 euros an edition. Niiu is starting in Berlin in November and will likely move to Hamburg and Munich in the near future, say its developers.
The paper also has the option of delivering far more targeted advertising to particular demographics.