A 52-country survey of 27,000 online users by Nielsen suggests nearly half would consider paying for news delivered digitally.
But there are several catches: If people already pay for it in print, they want it free online. If a Web site charges, a large number would stop using it. If they buy it, they feel free to share it.
About half of those who would pay would prefer micropayment systems, while more than four in 10 say an easy payment system would be more enticing.
And nearly two-thirds feel that, once they've paid, the content ought to be ad-free.
But there are several catches: If people already pay for it in print, they want it free online. If a Web site charges, a large number would stop using it. If they buy it, they feel free to share it.
About half of those who would pay would prefer micropayment systems, while more than four in 10 say an easy payment system would be more enticing.
And nearly two-thirds feel that, once they've paid, the content ought to be ad-free.
