A new venture taking shape through NewsLab aims to build a journalist's brand by creating a content network for his/her work.
NewsTilt will essentially take care of search engine optimization, advertising, design and management of a microsite in exchange for 20 per cent of any revenue generated.
It will screen applicants and determine if their niches fit the model. From there it will be a matter of reporting and sharing ideas across the various sites it houses.
The service is designed for those who want to take their blogs into a more entrepreneurial phase or for new bloggers who aim to make a business out of their content.
The difference with this service from, say, Demand Media appears to be that it's focusing on experienced journalists for its source material.
NewsTilt will essentially take care of search engine optimization, advertising, design and management of a microsite in exchange for 20 per cent of any revenue generated.
It will screen applicants and determine if their niches fit the model. From there it will be a matter of reporting and sharing ideas across the various sites it houses.
The service is designed for those who want to take their blogs into a more entrepreneurial phase or for new bloggers who aim to make a business out of their content.
The difference with this service from, say, Demand Media appears to be that it's focusing on experienced journalists for its source material.
